I follow a couple different science writers on twitter, and a while back one of them published a piece on how twitter helped them in their job.
Seth Mnookin, author of The Panic Virus, needed some help on a story for the New Yorker. He turned to twitter, and in under twenty minutes he had the answer to a complicated technical question on genetic sequencing. He documents the experience here.
It’s a pretty short post, but it gets the point across; in the right time and the right place, social media tools are the perfect thing for the job.
This story is completely unrelated, but interesting. And it has a punny title.